Category Archives: Analytics
Google Analytics – Tagging campaigns to help you make decisions.
If you run online marketing activity and use Google Analytics on your site, campaign tagging is a crucial aspect of understanding the impact of activity you put out into the market – as opposed to organically occurring links and search … Continue reading
Posted in Analytics
2 Comments
Closing the gaps in Analytics
Do you really know what your site traffic is doing? Are you running web analytics? Has it been configured to give you the evidence you need to make informed decisions? I’m a big fan of Google Analytics (GA), the upsides … Continue reading
Posted in Analytics
Leave a comment
Connecting the dots
Why connecting the dots? Digital-land gets more complex by the day. It isn’t unheard of to have clients working with different providers for web design, IA, web content, organic search optimisation, PPC, social media… The list goes on. While there … Continue reading