Monthly Archives: January 2012
What is strategy?
In the past few weeks, I’ve been involved in discussions on what is strategy – and why do some people struggle with it? I work in a strategic role but have had to work hard to pry myself away from … Continue reading
Posted in Work
Leave a comment
Google Analytics – Tagging campaigns to help you make decisions.
If you run online marketing activity and use Google Analytics on your site, campaign tagging is a crucial aspect of understanding the impact of activity you put out into the market – as opposed to organically occurring links and search … Continue reading
Posted in Analytics
2 Comments