I too must admit to not fitting in the time to blog as much as I could. And I do tend to capture a lot of great links (and subsequent ideas) through Twitter, without necessarily getting them out of my head and sharing them…
So, i’ll try to write some short blog posts in response to the content that I find most useful on Twitter, and then update them if it seems that we can use them as I’d hoped.
Google have announced a revision of targeting options for Adwords which will make a huge impact on a lot of the campaigns we run.
We run a lot of international campaigns for the HE market and it’s pretty common for us to be structuring campaigns around, for example, people in London looking for a course and people outside of London looking for a course in London.
We’ve, until now, had to rely on geo-targeting, based on IP, and lots of specific keywords with location included.
This new method will allow us to drill right in to people who not only know what they want, but know where they want it, regardless of their location – for mobile campaigns this is a game changer.
Very excited.
